What happens when an Australian journalist immigrates to London?

What happens when a former Australian journalist immigrates to London? She starts up her own beauty inspired blog of course!

Hannah Randall left her hometown of Queensland and moved to London in 2010. The young writer already has family living in London, her sister had moved over prior, so she knew she wouldn’t be alone in one of the biggest cities in the world. Hannah managed to get a job in a bookshop but was becoming frequently frustrated at the lack of creativity. That’s when Lippy In London was created. A beauty blog, which combines her two favourite things – beauty and writing!

 “I'd come across a few blogs when googling lipsticks and thought 'I could totally do this’,” the beauty blogger says.

Her blog has attracted a considerable amount of attention and she currently has over 2,000 followers on twitter. Not bad for a journalist in Australia.

The blog focuses on beauty tips and cosmetics

“I currently work as a copywriter so I often don't feel like writing after work to be honest.  I write a lot of posts on my phone whilst in the bath or late at night/before work in the mornings. If I force myself I don't enjoy it and that would defeat the purpose. When I come up with an idea I save it in my phone then come back to it later,” the Australian blogger says. “I will keep going with my blog and see what happens. I don't want to try and force anything but I'm now making more effort to post more frequently and spend more time on social media.”

Before moving to London, Hannah worked for Gold Coast magazine after being offered a full time job two weeks into her internship. She spent her time writing features, editorials and interviews. She even got to interview Napoleon Perdis of Napoleon Cosmetics, which would be similar to meeting Armancio Ortega, owner of Zara. The young journalist was thrilled to be given such an opportunity!

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Since establishing her blog, Hannah has realised the beauty blogging industry is highly competitive however she has said she looks at other beauty bloggers for inspiration for her own blog rather than as rivals. “Beauty blogging in particular is very saturated and a tad competitive,” says the blogger.

Unlike most beauty blogs, Lippy in London is aimed at women in their mid-late twenties whereas most beauty blogs are aimed at a younger audience. This makes Lippy In London unique because of the different target audience.

One reader described Lippy In London as a “good read” and the blog itself was “designed well.” She said she had been reading the blog for a year and in that time she has seen the blog progress.

Hannah is good at giving her readers makeup advice on twitter as she has demonstrated. Her readers often tweet her asking for advice and she promptly replies.

The Australian blogger has plans for her blog by saying, “I do plan to expand my blog going forward.” She admits she can’t dedicate the time to it right now but who knows, maybe this blog is the next big beauty blog?