Sunny welcomes as at his House

Sunny is the face behind House of Sunny, the popular brand with the joyful name that has been loved by lots of twenty-something females, including myself.

I met Sunny on a sunny Monday morning, in his studio in East London.

“I had work experience in about ten different places in order to learn all about how to create a brand and then decided it was time for me to do something on my own”, Sunny remembers. He studied fashion design and business at Portsmouth University. Hackney, a creative hub as he calls it, was the perfect place to start, he thought, and has been working in this borough since then. 

“It had to be here, I couldn’t imagine my studio being anywhere else”. House of Sunny has all of its resources in Hackney, from fabrics to zips, PR agents and its customers as well.

He is extremely easy to talk to but too shy to let me take his picture. Sunny doesn’t work alone anymore, as he did in the beginning. He manages a team of twelve people, however, the person that he works really closely with is Helen, his fellow designer. She was much happier to pose for me. If the two don’t agree on the final design of every piece, this doesn’t make part of the collection.

“Our key focus is to create statement products”. House of Sunny started 7 years ago. The primal idea of its director was to try and absorb all the information he had from different areas and then sort of home it all into a branded product. And that’s what dominates in his work, until this day.

He targets on aspiring the savvy, innovative, and fashion-forward lifestyle blogger; the instagramer who looks for new ways to create a contemporary style. “Our number one goal is to inspire the customer to buy our product”, he explains.

Sunny aims on making every piece perfect, more and more wearable. He usually plays it safe by using a nude palette that makes the pieces essential. Although, his clothes can be worn every day, because of the tailor aspect, they can be dressed up very easily, always speaking from personal experience. This is what makes them innovative and transitional, suitable for every season, all kinds of weather and all different times of the day. He likes to call his clothes “universal”, and we can’t but agree with this term.

“My favorite piece from this collection is the sahara duster coat”, he says, lowering his voice. This coat is included in the new collection for the third time in a row, but this season it’s changed. It is much lighter and even more loved. “The girls buy them and their friends wear. It’s been a pretty successful piece”, Sunny says with a voice that reveals satisfaction. It’s more than obvious how flattered and proud he is he seeing his clients not only wearing his “babies” but also not actually being able to take them off.

The new collection is a quite fun one, all based on triangles, cut outs, clean lines and luxury fabrics. It is available online but you can also find a volume line at the Topshop store in Oxford Circus.