THE NEXT BIGGEST EVENT SINCE LFW: PURE LONDON

Why PURE London is a must-go to event for everyone trying to pursue a career in the fashion industry.

Sara Maggioni, Senior Editor of Retail and Buying at WGSN. Photograph by: Laura Allbones

Pure London is the UK’s biggest and most influential fashion trade show, presenting over 1,000 brands which offer authentic womenswear, innovative fashion, footwear, accessories and even childrenswear. Held twice a year, in February and August at London Olympia, Pure London continually brings over 12,000 fashion experts and buyers to each event. 65% of its brands, including urban label, Lavish Alice, Fiorelli and Birkenstock have already applied for the upcoming show in August this year.

The venue is one huge open space, built out of glass which allows light to shed onto the UK's leading trend forecasters, including WGSN. As well as five daily catwalk shows which feature a wide range of collections across the brands. WGSN’s “buying briefing” talk gathered hundreds of fashionistas, who eagerly anticipated their trend predictions for autumn 2015. Sara Maggioni, senior editor of retail and buying at WGSN gave listeners an exciting insight into the key looks, some included: the winter kimono, yeti jacket and geometric jewellery, “evoking purity at the heart of the modernist movement”, says Maggioni.
  

    

Leggy Threads, a new, luxury clothing brand, specialising in tall womenswear was one of many brands at the show earlier this year. After being a stay at home dad for the past four years, David Stoker’s wife, Sarah, decided to create Leggy. As a 6ft business woman herself, she realised there were little options in the fashion world, for women of her height. Leggy’s first ever collection features a strict colour palette of mysterious black and crisp white elegant blouses, inspired by the Victorian era, with frills, bows and lace. “It will be very exciting to see the brand develop, I’m trying to get the hang around what to fill the social media networks with and which ones best. I’ve spent the last year learning web design and building up the Leggy Threads website - quite a contrast from being a stay at home dad with twins!” says Mr Stoker.

Leggy Threads, Photograph by: Laura Allbones

There are thousands of independent brands, some well established and more recognisable than others, but that's not what buyers are there for. Trend experts, buyers and influencers are on the hunt for originality, authenticity and something a little eccentric. No matter what route in fashion you want to take, PURE London is a great opportunity to network with experts and to understand the dimensions of creating your own fashion brand.

Register to attend at or apply for a stand between the 2^nd and 4^th of August 2015 at, PURE London.

Create your free online surveys with SurveyMonkey , the world's leading questionnaire tool.